A collaboration project between Nike and O2, O2 Priority Sports is a digital sports club giving customers unprecedented access to sport, through exclusive digital and physical experiences.
As an extension to the success of O2 Priority Moments, members have the opportunity to train with their sporting heroes and have access to exclusive deals on products, events and entertainment.
Video courtesy of R/GA
Being that this was a collaborative project, a lot of effort went into ensuring it didn't feel like a product that belonged to either brand. Careful attention was given to making the brand and interface feel like a balanced product. Getting the branding right was particularly challenging, as there's only a small opportunity to get it right.